by Talaat Shafei | Sep 25, 2019 | branding, digital marketing, Influencer Marketing
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important... 
by Talaat Shafei | Mar 24, 2018 | Influencer Marketing
When Legendary Pictures, producers of the 2014 horror film, “As Above, So Below” teamed up with well-known YouTube PewDiePie to create miniseries for the movie, it was a pitch-perfect evidence of just how big and effective influencer marketing had become. The...
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